The Ask
Create a 10 second title sequence for a new docuseries highlighting the food and beverage industry in Phoenix.
The Result
The Process
Design
I really wanted to focus on making the color palette fun and representative of the Phoenix Valley vibe. I used simple shapes and textures in Photoshop to create the bulk of everything.
Logo options
Creating a series logo was part of the deliverables and I'm pretty happy with the results. We wanted it to have a bit of a western south of the border flair to it, but not delve too deep into any slab serif fonts.
Animation
Animation was pretty simple. I wanted the elements to constantly move and have a 3D camera move across the field. In the end, I wanted it to push out into the establishing shot of the city represented with various shapes relevant to the food and beverage industry.
My role: Design | Animation
Client: Odd Galaxy